Like most of its peers in the management consulting world, the design of Gallup's marketing materials relied on a lot of stock photography of people in conference rooms. Gallup's edge is its long legacy of collecting and analyzing opinion data. We experimented with replacing all photos in all marketing materials (both digital and print) with Gallup's own data. It worked, and became the rebrand strategy.
Lisa Strausfeld has been a Senior Scientist with Gallup since 2006, primarily advising on data visualization and creating concept designs and prototypes. From 2015 to 2017, Lisa took on the global creative director role, revising and refreshing Gallup’s visual and editorial brand presence online and in print.